In our experience, many companies do not realize the need for a data-driven vision until an unforeseen event occurs. That event might be positive (a new revenue opportunity) or negative (a major cost over-run). Until they grasp the need to use their data more effectively, the energy required to overcome the status quo and start the journey is too daunting.
CFMA Building Profits recently published an in-depth article by QuickLaunch Analytics’ Frank Di Lorenzo (client relationship manager) and Ben Harrison (product director) about how to become data-driven. It covers everything from project leadership, best practices for analytics data models and data sets, and four phases of becoming data-driven.
