Privacy Notice

Preferred Strategies, Inc., doing business as QuickLaunch Analytics (“QuickLaunch Analytics,” “we,” “us,” or “our”), respects your right to privacy. This Privacy Notice explains how we collect, use, share, and protect personal data about visitors to our website at www.quicklaunchanalytics.com (the “Website”), and describes the choices and rights available to you regarding your personal data.

By using our Website, you acknowledge that you have read and understood this Privacy Notice.

1. Who We Are

QuickLaunch Analytics is a B2B enterprise analytics company that delivers pre-built data foundations for enterprise resource planning (ERP) and business systems including JD Edwards, Vista, NetSuite, OneStream, and Salesforce. Our solutions run inside our customers’ Databricks, Microsoft Fabric, and Power BI environments.

The legal entity responsible for the personal data processed in connection with this Website is Preferred Strategies, Inc., doing business as QuickLaunch Analytics, a corporation headquartered in the United States.

2. Personal Data We Collect

We collect personal data about visitors to our Website in two ways: information you provide to us directly, and information collected automatically when you visit the Website.

Information You Provide to Us

When you contact us, request a demo, register for a webinar, download a resource, or otherwise interact with our Website, we may ask you to provide personal data, including:

• Name (first and last)
• Business email address
• Phone number
• Company name
• Job title
• Any other information you choose to share with us in form submissions or correspondence

Information Collected Automatically

When you visit the Website, we and our service providers automatically collect certain information about your visit, including:

• IP address
• Browser type, version, and language
• Device type and operating system
• Approximate geographic location (city or region level, derived from IP address)
• Referring website or source
• Pages viewed, time spent on pages, scroll depth, downloads, and other interactions with the Website
• Date and time of access

This information is collected through cookies, pixels, scripts, and similar technologies described in the Cookies and Similar Tracking Technologies section below.

3. How We Use Personal Data

We use the personal data we collect for the following purposes:

• To respond to your inquiries, requests for information, demo requests, and other communications
• To deliver requested resources, content, and webinar access
• To send you marketing communications about our products, services, events, and content, where permitted by law
• To personalize your experience on the Website
• To analyze how visitors use the Website and improve its content, performance, and functionality
• To measure the effectiveness of our marketing and advertising
• To detect, prevent, and respond to fraud, abuse, security risks, and technical issues
• To comply with legal obligations and enforce our rights

4. Legal Basis for Processing, Rights (EEA, UK, Switzerland and Canada)

If you are located in the European Economic Area, the United Kingdom, or Switzerland, our legal basis for processing your personal data depends on the specific data and the context in which it is collected. We will normally collect personal data from you only where:

• We have your consent to do so
• We need the personal data to perform a contract with you or to take steps at your request prior to entering into a contract
• The processing is in our legitimate interests (such as direct B2B marketing, Website analytics, fraud prevention) and not overridden by your data protection interests or fundamental rights
• We need to comply with a legal obligation

If you have questions about the legal basis on which we collect and use your personal data, please contact us at privacy@quicklaunchanalytics.com.

EEA, UK and Swiss Rights

Right to be Informed. You may have a right to be informed about what personal data we collect from you and how it is used, as well as our purposes for processing your personal data, how long we retain your data, and who we share it with. This Privacy Notice lays out that information in general; please contact us for details specific to you.

Right of Access. You may have the right to know what data has been collected about you and how such data has been processed. If you would like to know exactly what information we have collected about you and how it has been used, please contact us.

Right of Rectification. You may have a right to correct any incorrect or incomplete information we have about you. To request a correction, please contact us.

Right to Erasure. In certain circumstances, you may have the right to request that we delete your personal data.

Right to Restrict Processing. In certain circumstances, you may have the right to restrict the processing of your personal data.

Right to Data Portability. If our lawful basis for processing your data is consent or performance of a contract, you may have the right to receive personal data we have collected from you in an accessible format. You may also have the right to have the personal data we have collected from you transferred to another controller.

Right to Object. You may have the right to object to the processing of your personal data for direct marketing purposes.

Canada Rights

Exercising Your Rights. If you are based in Canada, subject to applicable law and depending on the jurisdiction in which you are based, you may have certain rights with respect to your personal data, including rights to access, update, rectify and correct inaccuracies in, and withdraw consent to the processing of, your personal data.

You may make such a request or withdraw consent to the processing of your personal data (subject to legal and contractual restrictions and reasonable notice) by contacting us using the contact information provided in the Contact Us section below. We may request certain personal data for the purpose of verifying your identity.

Opting Out of Interest-Based Advertising through the Digital Advertising Alliance of Canada. For more information about interest-based advertising and to understand your options, including how you can opt out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at https://youradchoices.ca/choices.

5. How We Disclose Personal Data

We disclose personal data to the following categories of recipients:

Service Providers and Processors

We engage third-party companies to perform services on our behalf, including hosting, customer relationship management, marketing automation, advertising, analytics, visitor identification, and webinar registration. These service providers are contractually obligated to use personal data only as necessary to provide their services to us. Categories of service providers include:

• Website hosting and content delivery
• Customer relationship management (CRM) and marketing automation
• B2B website visitor identification and enrichment
• Advertising and conversion measurement
• Analytics and tag management
• Webinar and event registration
• Productivity, file storage, and collaboration

Co-Marketing Partners

From time to time, we participate in co-marketing programs with technology partners (such as joint webinars). When you register for a co-marketed event or download a jointly produced resource, your registration data may be shared with the co-marketing partner. We disclose this sharing at the point of registration so you can choose whether to participate.

Business Transfers

If we are involved in a merger, acquisition, financing, sale of assets, reorganization, bankruptcy, or similar transaction, personal data may be transferred to the successor or acquiring entity. We will provide notice of any such transfer through the Website or by other means.

Legal Compliance and Protection

We may disclose personal data when we believe in good faith that disclosure is required or permitted by law, including in response to lawful requests by public authorities, to enforce our agreements, to protect the rights, property, or safety of QuickLaunch Analytics, our customers, or others, or in connection with legal proceedings.

With Your Consent

We may disclose personal data with other parties when you provide your consent for us to do so.

Sales and Sharing

We do not “sell” personal data for monetary consideration. We may “sell” or “share” personal data for cross-context behavioral advertising as defined under California law if applicable (for example, by allowing advertising networks to deliver targeted advertising based on Website activity). You can opt out of this sale or sharing through our cookie consent banner and the browser and advertising opt-out resources listed in the Cookies and Similar Tracking Technologies section.

6. Use of Artificial Intelligence

QuickLaunch Analytics uses artificial intelligence and machine learning (“AI”) tools and services to support our marketing, sales, and operational activities. This section describes how we use AI in connection with personal data we collect through the Website.

How We Use AI

We use AI tools and services for purposes including:

• Identifying business visitors to our Website (for example, matching IP addresses to company-level information through B2B visitor identification services)
• Scoring and prioritizing inbound inquiries and leads to help our sales team respond promptly
• Drafting, editing, and personalizing marketing and sales communications
• Analyzing engagement data and content performance to improve our marketing
• Supporting internal productivity, research, and content development

AI Services We Use

We use both proprietary AI features built into the marketing, sales, and analytics platforms described in the How We Disclose Personal Data section, and general-purpose AI tools (such as large language model assistants) operated by third-party providers. When we use a third-party AI tool to process personal data, we do so under the provider’s terms of service and applicable data processing terms.

What We Do Not Do

We do not use AI to make automated decisions that produce legal or similarly significant effects on you without human review. We do not authorize our AI service providers to use personal data we submit to them for the purpose of training their general-purpose AI models, where the provider offers controls to opt out of such use.

Your Rights Regarding AI

You may contact us at privacy@quicklaunchanalytics.com to ask how we use AI in connection with your personal data, or to request human review of any decision that has a legal or similarly significant effect on you.

7. Cookies and Similar Tracking Technologies

We and our service providers use cookies, pixels, web beacons, scripts, and similar technologies (collectively, “Tracking Technologies”) to collect information about your use of the Website. Cookies and other Tracking Technologies are small data files placed on your device when you visit a website.

Categories of Tracking Technologies We Use

Category	Purpose	Examples of Tools
Essential	Required for the Website to function, including session management, security, and recording your cookie consent preferences	Session cookies, consent preference cookies
Functional	Improve performance and remember your preferences	Site performance and caching tools
Analytics	Help us understand how visitors interact with the Website so we can improve it	Google Analytics 4, Google Tag Manager
Advertising and Visitor Identification	Enable behavioral advertising, retargeting, conversion measurement, and B2B visitor identification	Google Ads, LinkedIn Insight Tag, Pardot, RB2B, Apollo

Your Cookie Choices and Consent Preferences

When you first visit the Website, we present a cookie consent banner that lets you accept or decline non-essential Tracking Technologies (such as pixels, analytics, advertising, and visitor identification). Essential Tracking Technologies are always active because the Website cannot function properly without them, and they include the cookie that remembers your consent choice.

You can review or change your consent preferences at any time by selecting the cookie preferences link available on the Website, or by reopening the consent banner. Your selections take effect for non-essential Tracking Technologies on a going-forward basis. For the European Economic Area, the United Kingdom, Brazil, and Quebec, non-essential Tracking Technologies are used on an opt-in basis only, with granular consent for each category.

Third-Party Cookies

Some Tracking Technologies are set by third parties on our behalf. These third parties may use the data collected to deliver advertising, measure performance, or provide their services. Third parties that set cookies through our Website include Google (Analytics, Tag Manager, Ads), LinkedIn, Salesforce (Pardot), and our B2B visitor identification providers.

Managing Cookies in Your Browser

In addition to our consent banner, you can manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete cookies, or be notified when cookies are being sent. You can also opt out of certain advertising practices using these resources:

• Google advertising opt-out: https://adssettings.google.com
• LinkedIn advertising opt-out: available in your LinkedIn account settings
• Network Advertising Initiative opt-out: https://optout.networkadvertising.org
• Digital Advertising Alliance opt-out: https://optout.aboutads.info
• Digital Advertising Alliance of Canada opt-out: https://youradchoices.ca/choices
• RB2B visitor identification opt-out: https://app.retention.com/optout

If you disable cookies, some features of the Website may not function properly.

8. Third-Party Advertising

We work with third-party advertising networks (such as Google Ads and LinkedIn) that collect non-personally identifiable information and personal data through the Website and other websites you visit. These networks may use cookies and similar technologies to follow your activities over time and across websites in order to deliver advertisements about products and services tailored to your interests, including ours. You may see these advertisements on third-party websites and platforms.

9. International Data Transfers

QuickLaunch Analytics is headquartered in the United States, and the personal data we collect is processed and stored in the United States. We target our Website and services to customers and users in the United States and we are located in the United States. Your personal data will be collected, processed, and stored in the United States or other countries, which may have data protection laws that are different from (and sometimes less protective than) the laws of your country or region.

By sending us personal data, you agree and consent to the processing of your personal data in the United States, which may not offer an equivalent level of protection to that required in other countries (particularly the European Union), and to the processing of that information by us on servers located in the United States, as described in this Privacy Notice.

10. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting obligations. In general:

• Contact records collected through Website forms are retained until you request deletion or until we determine the record is no longer relevant for the purposes for which it was collected
• Marketing email recipients may unsubscribe at any time, which suppresses further marketing communication
• Website analytics data is retained according to the standard retention periods of our analytics service providers

To request deletion of your personal data, contact us at privacy@quicklaunchanalytics.com.

11. Data Security

We take reasonable administrative, technical, and physical measures to protect personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit using HTTPS and TLS
• Encryption of data at rest by our cloud and SaaS service providers
• Role-based access controls limiting personal data access to employees and contracted service providers who need it to perform their work
• Multi-factor authentication for internal access to systems containing personal data
• Bot prevention on Website forms
• Periodic review of our security practices and our service providers’ security postures

No method of transmission over the internet or method of electronic storage is completely secure. While we strive to protect your personal data, we cannot guarantee absolute security.

12. Your Privacy Rights

Depending on where you reside and which laws may apply to us, you may have certain rights regarding your personal data, including:

• The right to access the personal data we hold about you
• The right to request correction of inaccurate personal data
• The right to request deletion of your personal data
• The right to restrict or object to certain processing of your personal data
• The right to receive a copy of your personal data in a portable format
• The right to withdraw consent where processing is based on consent
• The right to opt out of the sale or sharing of personal data or targeted advertising
• The right to opt out of marketing communications
• The right to lodge a complaint with a data protection authority (if applicable in your jurisdiction)
• The right not to be discriminated against for exercising these rights
• The right to appeal a decision

To exercise any of these rights, please contact us at privacy@quicklaunchanalytics.com. We will respond to your request within the timeframes required by applicable law.

13. Children’s Privacy

The Website is not directed to children under the age of 16, and we do not knowingly collect personal data from children under 16. If we learn that we have collected personal data from a child under 16, we will delete that information promptly. If you believe a child under 16 has provided us with personal data, please contact us at privacy@quicklaunchanalytics.com.

14. Do Not Track and Global Privacy Control

Some browsers offer a “Do Not Track” (DNT) signal that lets you indicate your preference not to be tracked across third-party websites. Because there is currently no industry standard for how to respond to DNT signals, we do not currently respond to DNT browser signals.

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws. When we detect such a signal, we will respect your choices indicated by a GPC setting as required by applicable law.

15. Links to Other Websites

The Website may contain links to other websites that are not operated by us. If you click a third-party link, you will be directed to that third party’s site. We strongly recommend you review the privacy policy of every website you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

16. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. We review this Privacy Notice at least annually and whenever there is a material change to our data practices. When we update this Privacy Notice, we will revise the “Last Updated” date at the top of the page. Material changes will be communicated through the Website or by other appropriate means. We encourage you to review this Privacy Notice periodically.

17. How to Contact Us

QUICKLAUNCH is a trademark of Quicklaunch Analytics, Inc. All other marks are trademarks or registered trademarks of their respective owners.